Peggy Gou Pledged a donation to her business partners club on behalf of Jägermeister
The already controversial sub-club fundraising campaign #SaveOurSub almost seems to have been involved in a separate ethical decay. Last month, Peggy Gou, on behalf of Jägermeister’s #SaveOurNights initiative, pledged a now-canceled donation to the campaign, despite the fact that her close business partner Usman Khushi is a director of the Glasgow company’s parent company.
Public contributions and business records collected by the anonymous regulatory body for the electronic music industry, Business Teshno, indicate a conflict of interest between the parties mentioned above. On June 10, Gou announced its participation in #SaveOurNights, where Jägermeister would donate 1 million euros to music brands that were excluded from COVID-19. On July 7th – the same day that #SaveOurSub was launched – she announced that Sub Club would be one of the recipients.
Gou’s professional relationship with Khushi has challenged the motives for such a donation. In addition to his role as one of three directors of the sub-club parent company Outer Limits Ltd., he is the sole director of Gou’s merchandise business, Peggy Goods Ltd.
According to Business Teshno, spokespersons on behalf of Jägermeister stated that they no longer consider #SaveOurSub as a recipient because “a donation to a club with business relations to people involved in the initiative would create false impressions and harm the cause for which it is intended”.
The revelation comes just days after The Ferret published an exposé showing that the parents of another sub-club director, Barry Price, had themselves sold the adjacent property to JD Wetherspoon. The developer’s legal battle with the club was listed in the description of the #SaveOurSub campaign as one of the costs threatening the future of the company.
Speakers on behalf of Peggy Gou, Usman Khushi and Jägermeister did not immediately respond to Selector’s request for comment.
